Category Archives: Wool

How the Hygge is done

If you haven’t heard the term ‘Hygge’ (pronounced ‘Hooga’), then it’s time to discover how to do  Scandinavian style. This word has come to represent true comfort during the coldest, darkest and wettest months of the year. Here are our top tips for revolutionising your Autumn Hygge style, as well as some colour and style advice for finding the perfect blanket for you or your loved ones.

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It’s official. Autumn is nearly here…

With the summer coming to a close and the cold days becoming more frequent, wool becomes the must-have material for everyone. Of course, we see this with scarves and accessories but also with blankets and other products. However, it becomes harder each year to choose something a little different which is why we have some simple ideas for you today!

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The most essential patterns for Autumn/Winter 2016-17

OLYMPUS DIGITAL CAMERAFashion and home materials in cashmere are especially delicate and charmingly lightweight. This is because of the incredibly fine hair of the cashmere goat from which this fleece is acquired. In spite of its lightweight, cashmere wool is exceptionally warming and feels delicate and cuddly. Fashion and style keep on existing in an exciting force field: from one perspective everything is turning out to be more ordinary and normcore –unisex style pattern described by straightforward, ordinary looking garments – has set up itself generally subtly on a wide front particularly tuned into its name. While on the other, fashion is more enraptured than any time in recent memory with the regular comfortable easygoing look now experiencing a movement towards cutting edge, some of the time formal class with impressive echoes. In the meantime, materials flounder in luxury, outlines are mixed and decorative components have toyed with again making new looks and style affiliations. There are no taboos and even the most compelling material blends and shading accents are permitted.

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Support for British Sheep Farming!

The sheep shearing season in the United Kingdom is well underway and many organisations are keen to show their support for the industry. The NFU and the British Wool Marketing Board are two such organisations that are working together to support the British wool industry as it strives to make a comeback.  Continue reading

Ickworth Wool Fair

The Ickworth Wool Fair attracted its biggest crowds ever this year, demonstrating how the popularity of this fibre is ever-growing! The glorious English treasure that is Ickworth House is still a working estate today. The Suffolk property was heavily influenced by Italian architecture and landscaping. It is truly a little piece of European beauty nestled in the British countryside.  Continue reading

Australian Wool Fashion Awards


Australia has always been an important country in terms of wool production. 
That seems set to continue with events such as the Australian Wool Fashion Awards. This prestigious annual occasion has been created specifically to exhibit luxurious merino wool products. The awards are open to both Australian designers and those from around the rest of the world.  Continue reading

British Wool Marketing Initiatives


The British Wool Marketing Board is currently investing their time and resources into new marketing initiatives to increase demand for British wool. 

Wool prices can be observed to be under pressure this year thanks to a tough global wool market. It is due to the challenges of achieving positive sales within this economy that the British Wool Marketing Board are now looking to increase and improve their marketing efforts.  Continue reading

A Boom for the British Sheep Industry


The sheep industry of Britain is set to experience a much anticipated boom as certain international markets become available to them once again. 

Several export markets in the United States and New Zealand have been closed to the United Kingdom since the Foot-and-Mouth Disease incident of many years ago. These export markets have re-opened their doors to farmers in the UK, who are now welcome to use them once more.  Continue reading

Say it With Wool

Screen Shot 2015-11-28 at 13.53.59When it comes to gift giving, some people are much easier to shop for than others. We all have that awkward friend or family member that we never quite know what we should buy for. Between birthdays, Christmas and other festive gift giving occasions, it can be difficult to always be original and interesting with our gift ideas.  Continue reading